The Situation
A leading cookie brand approached Maker’s Pride in search of a true innovation partner—someone who could do more than just produce. They needed an end-to-end solution to bring fresh ideas to market quickly and efficiently, and they came to us to make that happen.
The Solution
Our R&D and Insights teams jumped in immediately, hosting collaborative ideation sessions with the customer to explore new bakery concepts that aligned with their timeline and goals. Together, we narrowed the field to a handful of standout ideas. From there, we led three rounds of customer tastings, refining the product to deliver an exceptional taste experience. Once the winning formula was finalized, we provided consumer testing samples, partnered on results analysis, and made strategic refinements to set the product up for success.
The Results
- Consumer testing validated the concept, confirming the taste and experience filled a gap in the brand’s portfolio
- On-time launch, enabled by early R&D alignment and pre-production trial success
- Seamless collaboration led to high customer satisfaction and clear alignment on formulation strategy
Let’s Create Something Great Together
Have a new product idea? Facing production challenges? Our team is here to bring your vision to life with the speed, quality, and partnership that sets Maker’s Pride apart. Reach out to partner with us.
